Our Mission

WWF is an independent global conservation organization, formed in 1961 and committed to building a future where people and nature thrive.

Our mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by:

• Conserving the world's biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption

Active through local leadership in 100+ countries, we are a worldwide network with a shared mission and ambition for change. In every place we work, WWF strives to create and implement innovative solutions - scientific, technological, economic and financial.

We do this by collaborating with businesses, governments, Indigenous Peoples, local communities, and scientists, ensuring that priorities are shared and knowledge is integrated. Together, we can ensure conservation has a lasting impact.